Sponsorship information

The CST Awards 2010 are proud to be endorsed by:

The Customer Service Training Excellence Awards (CSTAwards 2010)

The Customer Service Training Association launched its’ CSTAwards 2010 to reward excellence and best practice in customer service training in February 2010.

The Awards will be a valuable and high profile event that raises the awareness of customer service training and those organisations committed to customer service training excellence. Winners will be clearly demonstrating the success of their company.

Raise your profile through this event that recognises, promotes and honours excellence, professionalism and outstanding achievement in the customer service training profession.

Entries are welcomed from all organisations targeting a UK audience or operating in the UK.

Uniquely, these Awards will be judged by the participants. All entries will be generated from customer service training professionals. As well as invited industry professionals and experts judging will also be undertaken by entrants who did not make the finals. This exceptional idea ensures transparency and promotes best practice in a way that is totally unique.

The recognition of winning an award from the Customer Service Training Association will help reinforce awareness of the contribution that customer service training plays in the success of the winners’ business.

Our Vision:

Our aim is to make this the first and leading customer service training awards programme in the UK. The benefits of being involved from the beginning offer you the only opportunity to be aligned with The Customer Service Training Association rewarding customer service training excellence on a national basis.

Benefits of sponsorship

We will work with you, our sponsors, throughout the programme to get the maximum benefits from your investment in the Customer Service Training Awards. This includes during the campaign for entries; during the judging and the lead up to the event – when interest is at its peak and the post awards period.

One of the benefits of sponsoring CSTAWARDS 2010 is working with a team that will continually look to find new ways to add value and support your business aims.

Sponsors of CSTAWARDS 2010 will have preferential options to be involved in future years including a price freeze and first option on renewal*.

However the aim is to add value to the sponsorship where possible, by incorporating sponsors brand identity and marketing ideas into the awards programme.

There are two types of sponsorship package:

• Category sponsorship
• Flagship sponsorship
  • There are two of these one for individual awards and one for the team awards.

More detailed benefits are described over the following pages.

1) Category sponsorship for CSTAWARDS 2010

Sponsorship of a specific category has the benefit of aligning an organisation with excellence in customer service training and a specific sector that may be of interest. Sponsors will have access to at least 100 customer service training decision makers. In addition category sponsors and will have the following:

Sponsors will be featured on all CSTA collateral including:

• documentation produced and distributed during ‘call for entries’ and promotional campaign for the Awards, including advertisements, email campaigns, direct mail, correspondence with entrants, judges and partners
• monthly e-newsletters to members when updating on all the latest awards news and announcements
• company name accompanied by a company profile to appear on the CSTAWARDS 2010 web site.
• company name, logo and profile to appear in the awards event programme distributed to all attendees
• the subsequent brochure announcing the winners distributed to 40,000 trainers in November issue of The Marketer, the official publication of The Customer Service Training Association

During the campaign for ‘call for entries’:

• your company will have unlimited use of the ‘Sponsors of the CSTAWARDS 2010 logo for use on any communication to highlight your commitment to excellence in customer service training
• your involvement as sponsors will be highlighted during telesales calls and all subsequent supporting material distributed to practising trainers
• your sponsorship will be highlighted through email broadcasts of the Customer Service Training Association and Awards International and their respective partners
• you will be asked to nominate a number of members of your organisation to take part in the judging process, with the option to chair the judging of specific categories
• a dedicated news release will be distributed featuring the your appointment as the main sponsor

During the judging and prior to the Awards evening your company name and logo will appear on:

• the documentation sent to the judges
• communication to category finalists congratulating them
• feedback reports provided to category entries
• communications during the lead up to the awards event including the invitations

During the awards event:

• your company logo will be on the opening slide of the category presentation
• your company name will be announced and your representative will be invited to present the prize
• on stage
• your logo will be featured on signage around the venue and the table plans
• you will receive three places on at the awards event
• and will be entitled to additional places, up to a maximum of ten available at a 10% discount

Post Award’s evening you will have:

• your logo and a statement highlighting your sponsorship will be included in the winners’ brochure distributed after the event and displayed on the CSTA2010 web site
• your company highlighted on all relevant news releases
• the opportunity to mail key decision makers
• unlimited use of award photographs, including the category award presentation featuring the sponsors representative
• Unlimited use of the sponsor insignia on your corporate stationary and communications

2. Flagship sponsors of CSTA2010

There will be two flagship sponsorship opportunities:

• Individual Flagship Sponsor and
• Team Flagship Sponsor.

In addition to all the benefits that category sponsor’s receive the two flagship sponsors will receive the following:

• Prominence on all communication materials
• A unique Flagship sponsor logo for unlimited use on all corporate stationary and communications
• Billing as Flagship sponsor on all documentation mentioned
• The opportunity to address the lunch

General information about the Awards programme

The following categories are available for sponsorship:

1. Customer Service Trainer of the Year – Contact Centre, Financial Services and Technology
2. Customer Service Trainer of the Year – Commercial Trainer/Travel
3. Customer Service Trainer of the Year – Training Rookie of the Year
4. Customer Service Training Team of the Year – Retail/Travel/Utilities
5. Customer Service Training Team of the Year – Contact Centres
6. Customer Service Training Team of the Year – Financial Services – Banking and Finance
7. Customer Service Training Team of the Year – Financial Services – Insurance/Assurance
8. Customer Service Training Team of the Year – General/Technology/Commercial Training
9. Customer Service Training Team of the Year – Public Sector

Key dates 2009

Information about the venue for the Finals & Awards Presentation day

Click below (or copy and paste the URL into your browser) for information about the new five star Sofitel Luxury Hotels, Sofitel London Heathrow at T5. This hotel is destined to become the premier location for business at Heathrow’s new T5.

Sofitel Hotel

Additional information

The Customer Service Training Association and Awards International are partners for the operation of CSTAwards2010

Naming Rights – normally the ability to have the sponsor’s name incorporated into the category title would only be granted for an additional fee (currently £500 and a two year agreement). As this is the first year of the programme, the naming rights are available for £1,000 for the first year and without a longer commitment or free for a commitment to a three year contract.

There can only be one sponsor per category and some categories will be in greater demand than others. Once we have accepted a sponsor for a category, first refusal for subsequent renewal will be offered to the existing sponsor. Therefore if your company is interested in a particular category, you should contact us quickly to register your interest. In some circumstances we will reserve a category for a short period whilst final decisions are made.

In addition to the above sponsorship opportunities, it may be possible to tailor sponsorship to your organisations’ particular needs. Details can be provided upon request.

We will endeavour to meet sponsor logo guidelines, however this may not be possible on some occasions –representatives of the partnership will have the final decision.

This document is for general information purposes, Awards International reserves the right to alter the contents at any time and without notice.

Price

• The award entry fee will be £245 plus VAT and includes:
• Payment for one entry to the CST Awards 2010, we will provide you with the entry form for completion
• An invitation to the Awards Presentation event, either as a finalist, a judge or guest. This price covers the day delegate rate including lunch and coffee for one person attending the event
• A feedback report sent via email
• For additional guests the cost of attending the Awards Presentation event will be £125. However, each finalist may bring up to nine colleagues for just £110 each. All prices are subject to VAT at the applicable rate.

*Sponsors will be entitled to renew their sponsorship at the 2010 price increased each year by RPI. First option on subsequent sponsorship will be offered to existing sponsors. This includes where a sponsor may wish to change category if it should become available.